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After creating a new customer persona and understanding their customer's needs, we created a refined brand identity that feels elegant and luxurious (but not extravagant) - something you would see on the streets of Paris.

As we wanted to create packaging that customers would want to display in their homes or gift to their loved ones, we made use of typography to design minimal yet impactful packaging that would stand out on the shelf from other products.

create an elevated brand identity for their new audience
redefine their target audience and customer needs
create packaging that customers want to keep

PROJECT GOALS

You can care for yourself and still be kind to the planet. Eleos is a natural skincare brand, originally established in and inspired by beautiful Parisian streets, that is now encouraging women to take care of themselves while doing good for the planet. 

BRAND STRATEGY,
BRAND IDENTITY AND PACKAGING DESIGN

BRAND STRATEGY, BRAND IDENTITY AND PACKAGING DESIGN

Eleos