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For this brand we wanted to step away from the normal pink and red branding you see on feminine and period care products, and create a brand that was unique and felt freeing and modern. 

We achieved by crafting a minimal brand identity with a green and blue colour palette that feels fresh and freeing, and paired it with minimal typography and packaging design that puts the focus on the product itself. We further emphasised this through clear and impactful messaging in their collateral and social media materials.

create a vibrant brand identity that inspires trust
clearly define the tone of voice of the brand
create packaging design that's easy to spot on the shelf

PROJECT GOALS

Libre is an organic period care company on a mission to normalise talking about periods and the female body. They want to empower young women around the world to feel good in their bodies, do good in the world and embrace their own power.

BRAND STRATEGY,
BRAND IDENTITY AND PACKAGING DESIGN

BRAND STRATEGY, BRAND IDENTITY AND PACKAGING DESIGN

Libre