fully understand their customers' needs and behaviours
create an immersive brand experience
showcase their values through the brand identity
With brand values of sustainable, relaxing and inclusive, we created a brand identity that is impactful and draws you into the paradise. We combined the earthy tones of green and brown with pink accents to soften the colour palette and create a more relaxing feel.
From the art direction of the photography to the packaging design and marketing materials, we created a brand identity that puts their customers at the centre of their brand and creates an exciting and relaxing experience for their audience.
Mawhi is more than an organic swimwear brand; they want to create a relaxing and inviting environment for their customers - 30 yeas old women looking for a quick escape from their busy lives - as well as encourage a healthy work-life balance and sustainable lifestyle.