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fully understand their customers' needs and behaviours
create an immersive brand experience
showcase their values through the brand identity

With brand values of sustainable, relaxing and inclusive, we created a brand identity that is impactful and draws you into the paradise. We combined the earthy tones of green and brown with pink accents to soften the colour palette and create a more relaxing feel.

From the art direction of the photography to the packaging design and marketing materials, we created a brand identity that puts their customers at the centre of their brand and creates an exciting and relaxing experience for their audience. 

PROJECT GOALS

Mawhi is more than an organic swimwear brand; they want to create a relaxing and inviting environment for their customers - 30 yeas old women looking for a quick escape from their busy lives - as well as encourage a healthy work-life balance and sustainable lifestyle.

BRAND STRATEGY,
BRAND IDENTITY AND PACKAGING DESIGN

BRAND STRATEGY, BRAND IDENTITY AND PACKAGING DESIGN

Mawhi