Curated resources for brands rooted in purpose
All of our favourite resources, tools and communities to help you on the way to building an impactful and fulfilling business.
We are continuously expanding the resources on this page, so check back regularly for updates. If you'd like to see something specific or think a resource is missing, let us know by emailing our founder or on Instagram.
TOOLS
Our favourite business tools
NOTION
The one tool that makes Kind & Ivy run smoothly and keeps everything organised. From managing our projects to planning everything behind the scenes, Notion captures everything.
MAILERLITE
Mailerlite makes email marketing a pleasure; you can set up different automations and sign-up forms and it's easy to set up email templates and customise them to your needs.
PLANN
Plann has become our new favourite for planning and scheduling our social media content across all our platforms. It's very visually based and so intuitive to use.
The essential elements of a highly converting e-commerce homepage
Discover how to create an engaging homepage for your e-commerce website that goes beyond aesthetics. This resource will guide you through creating a homepage that genuinely connects with your audience and effortlessly converts them into customers.
BOOKS
Our reading list
LUCY WERNER
Hype yourself
A very actionable book for those new to PR and marketing. The book is full of practical strategies for getting your business in front of more people, how to put together a PR plan and how to pitch your business/product, with examples at every step.
DONALD MILLER
Building a story brand
The book explores the power of storytelling, by guiding you through crafting your brand message, clarifying your value proposition and how to communicate your brand message to your audience, so you can create an emotional connection with customers and differentiate your products.
MARY PORTAS
Rebuilt
A book that has deeply shaped how we work at Kind & Ivy, Rebuild provides a roadmap for businesses to embrace innovation, reevaluate their company culture and how to put the evolving needs of their customers first, in order to create a kinder economy for the future.
SIMON SINEK
Start with why
A must-read for founders looking to connect deeper with their audience and create a really impactful brand. The book teaches you to shift your focus from the ‘what’ and ‘how’ of your product to the more powerful ‘why’ and how to put it into practice.
10 newsletter ideas to connect with your customers and get more sales
Go beyond the overlooked 'here's our new products' emails and send your audience thoughtful and strategic newsletters that allow you to connect with your customers on a deeper level, so they become long-term customers that bring your repeat sales and an engaged community.
BLOG
Helpful articles for product-led brands
BRAND IDENTITY
KINDER BUSINESS
PACKAGING DESIGN
PODCASTS
What we’re listening to
MAKING GOOD: SMALL BUSINESS PODCAST
Making Good is a podcast dedicated to small business owners who want to make a big impact in the world (look for episode 206 for an interview with our founder).
NOW THAT’S WHAT I CALL BUSINESS
Brianne West (founder of Ethique) shares insights and knowledge into building a successful, profitable and purpose-led business.
THE HEART-LED BRAND
Through interviews with e-commerce brand founders, The heart-led brand shares what it takes to launch and build a thoughtful e-commerce business.
SHOPIFY MASTERS
Dedicated to e-commerce brands, Shopify masters share stories from founders of innovative or disruptive brands and how they found success in their market.
WHERE IDEAS LAUNCH
Inspired by everyday people who do extraordinary things, Where Ideas Launch explores modern-day innovation and creative thinking in the age of sustainability.
BRANDS SAVING THE PLANET
Brands Saving the Planet is dedicated to helping change-makers learn from business owners and experts whose brands are building a better future for the planet.
HALF HIPPIE
Half Hippie Podcast shares stories from business owners about the half that makes them Half Hippie and what their other half does to make a positive impact in the world.