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One of the two big challenges of this project was creating a brand identity that feels connected to the brand values and their mission.
To achieve this we focused on creating a brand that clearly communicates their commitment to using natural ingredients that protect the body and the planet.

To further support the brand strategy, we created a visual identity that felt kind and intentional. We chose minimal yet strong fonts and paired them with a natural colour palette to evoke the feeling of peace and restfulness for those slow Monday mornings.

reconnect the brand visuals with their mission and values
create a brand identity that feels modern and intentional
define the tone of voice and messaging of the brand

PROJECT GOALS

How often do you get up on a Monday and rush through your morning to get to work? Slow Mondays is here to remind you that no matter where you are and what you do, there's always time for YOU in the morning. Through organic and vegan skincare products that nourish your body and help protect our planet.

BRAND STRATEGY,
BRAND IDENTITY AND PACKAGING DESIGN

BRAND STRATEGY, BRAND IDENTITY AND PACKAGING DESIGN

Slow Mondays